Sara Salon & Spa is a high-end beauty and wellness destination dedicated to providing exceptional care and a serene escape for women who seek elegance and renewal. To reflect the quality of its services and strengthen its position in the luxury beauty sector, Sara partnered with DOO® to completely reimagine its brand identity. The project began with an in-depth exploration of the customer journey and the emotional essence of the brand. DOO® crafted a visual identity that embodies softness, confidence, and sophistication—featuring a graceful logo, a warm and refined color palette inspired by beauty tones, and elegant typography that resonates with the salon’s upscale clientele. The work extended to include branded print applications, product packaging, and in-spa materials, all unified under a comprehensive brand guideline that ensures consistency and elegance across every customer touchpoint.